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Healthcare apps are under the spotlight at the Department of Health.
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It’s impossible to ignore that over the last two years we have seen a new genre of TV entertainment explode onto our screens - reality healthcare.
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In each Oxygen we’re going to be reviewing a recent health campaign and asking one of our resident experts to give us their opinion.
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Earlier this month the nation witnessed another tricky day for the government and the problematic health bill.
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“I don’t like change”. You hear this phrase all the time, and it’s not necessarily because we are set in our ways but that people associate change with effort and effort means time... and usually money.
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Since the recent BBC Panorama documentary featuring abuse of learning disabled residents at Castlebeck Winterbourne View, the issue of whistleblowing has never been under greater scrutiny.
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As we wait for the Department of Health to enact the Health and Social Care Bill this autumn for official guidance relating to conflicts of interest for GPs, we asked Ross Clark from Hempsons to discuss
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The European Pharmaceutical Market Research Association came back to Merchant for 'responsive web design'.
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Our market research continued to bear fruit as the Daily Mirror placed an article in Friday's paper.
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This is a brilliant example of how a consumer survey can generate great news stories and produce a well-engaged response from the public.
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We were approached by PMLive - a pharmaceutical industry publisher - to write an article about NHS Clinical Commissioning Groups. Read the article here.
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Leading primary care provider, Harmoni, asked Merchant to design and build their new website.
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Merchant has launched a new public health website for the City and Hackney Public Health Directorate at NHS East London and the City to encourage local people to stop smoking.
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View the superb international press coverage we achieved for Spire Healthcare's scoliosis surgery procedure on Amercian broadcaster ABC.
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Hempsons, leading UK health and social care lawyers, recently hired Merchant Healthcare Marketing after a competitive three-way pitch to raise their business profile in key national trade media.
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The PR Team here at Merchant has been working with Sky News to secure some fantastic coverage for our clients, Neurotechnics and Spire Southampton Hospital.
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The first thing you need when thinking about entering a new healthcare market is knowledge. But what type of knowledge do you need and what are the best ways of getting hold of it?
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Uncertain times give healthcare organisations the opportunity to communicate more. It is about communicating openly and perhaps rethinking the economics of your marketing activity.
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We regularly highlight interesting marketing or communications initiatives that impress us. Read on about the Hydrant - a simple drinking aid - and its success story.
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Here's an example of how we delivered sucessful PR activity for one of our clients.
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Having a successful brand is a major asset for an organisation. However, creating a brand in the healthcare sector can be a challenge.
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If you are looking to do more with the intelligence you have gathered from your market research, why not use the results to drive your PR strategy?
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What do you think the new business-to-business marketing trends will be for 2011?
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Read more for suggestions on targeting the newly formed pathfinder GP consortia.
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With the Health and Socail Care Bill currently being passed through parliament, what will this mean for suppliers to the NHS?
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Telemarketing if not well positioned, is akin to kissing all the frogs in the pond, in the vain hope that a prince might appear. A key reason as to why good positioning in telemarketing is critical relates to building a good list of targets.
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So let's get this right; national healthcare is dead and local is where it's at.