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The popularity of healthcare as a form of edutainment education/entertainment) is feeding a social media frenzy. So, should healthcare communications professionals be encouraged to join in?
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With up-to-the-minute news now available on a 24/7 basis, media providers are relying more heavily on healthcare PR agencies to provide them with pertinent and timely news stories.
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The marketplace is packed full of feature-rich CMS (content management system) software. We compare Licensed Vs Open Source.
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Adrienne Walder, Business Development Director puts the spotlight on the importance of market research through the recession.
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A recent poll carried out by Merchant Healthcare Marketing demonstrated that the gatekeepers of our healthcare system, GPs, still prefer face-to-face events when hearing about new products and services. Find out how to get the most out of your events.
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With pressure being placed on all NHS trusts, their suppliers and partners, to reduce their carbon footprint and implement sustainable procedures and systems – what can we all do to make our marketing and communications greener?
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View some of the coverage we generated for Spire Healthcare to promote a cutting edge new stem cell technique.
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Southampton based Merchant Healthcare Marketing (MHM) won the Chartered Institute of PR Wessex and Channel Islands Gold PRide Award 2009 for the Best Website or Microsite.
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Merchant Healthcare Marketing has been shortlisted for a Chartered Institute of Public Relations (CIPR) PRide Award for a website it created for NHS City & Hackney, who commissioned it on behalf of North East London HIV and Sexual Health Network.
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It's impossible to avoid the impending budget slashing that is facing the NHS. Combined with a potential change in government and policy, we are looking at a pretty shaky 2010, or are we?
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The growing obsession with celebrity has led to an increase in celebrity endorsement. The healthcare industry has not escaped this growing trend, but is there any real value in using celebrities to market healthcare?
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When it comes to a return on investment, digital marketing can often
make the strongest business case.
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In mid Essex, as is the case across England, there is a continuing rise in the number of people who are obese. The local primary care trust, NHS Mid Essex, is working with Essex County Council and other partners to address these issues.
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There is no doubt our media is becoming increasingly fragmented. Due to the onslaught and inevitability of the web our national newspapers are facing a year-on-year average drop of 4.5%.