Felicity Knights - Director of Public Relations

Felicity has an impressive and varied background with 14 years’ spent working in marketing, brand management and public relations for some of the world’s most prestigious brands.

She is a communications specialist with a primary focus in public relations, substantial strategic experience and a proven track record of improving profiles and sales.

In 2006 Merchant invited Felicity to join as a member of the board, with overall responsibility for Merchant’s public relations offering, clients’ public relations strategies, and managing and developing the account teams that deliver them.  Her broad-based healthcare experience extends across private hospital groups, the NHS, mental health, membership organisations, healthcare charities and medical equipment and devices.

Felicity began her career in 1995 with British Council handling press and lobbying for high profile groups including the Equal Opportunities and Social Affairs Group and the Disability Group, moving on to promote Britain in Europe with global opinion formers and policy makers for the Foreign Office.

1998 saw Felicity head into the leisure market to become Corporate Communications Manager Europe for European Arts (EA), where she developed and implemented the European strategy for the promotion of the EA brand and company profile through PR and promotional opportunities including the launch of the Xbox and PlayStation2®.

Staying in the leisure market, Felicity became Communications Director for LEGO, creating and developing the consumer-facing marketing and communications strategies for the principle brand and product re-launch. After achieving a four-fold increase in sales of the basic LEGO brick with a new global campaign titled “What will you make?”, Felicity made the lifestyle decision to move out of London.

In 2004, as Head of Public Relations and Communications for the Caravan Club, Felicity was set the challenging task of improving the image of caravanning with the British Press. Here she developed the overall strategy, created alliances with several high profile organisations, lobbied Government and achieved an increase in positive media coverage of 40%.

Felicity has a degree in European Law and Modern languages.