21 May 2008
Repositioning for the Future
Following company growth and an increase in
specialist sector knowledge, Merchant Creative is to reposition
itself as Merchant Marketing Group.
Following the recent appointment of Adrienne Maidment as
Marketing Manager the company has taken the opportunity to examine
how its offering has evolved, and has decided the name Merchant
Creative no longer effectively communicates the specialist
integrated marketing services it offers. By
repositioning the company as Merchant Marketing Group it will
create 4 specialist divisions:
- Merchant Healthcare Marketing
- Merchant Marine Marketing
- Merchant Consumer Marketing
- Merchant Business Marketing
Adrienne comments: "In our healthcare team,
for example, we have experts in specialist areas including mental
health, public health, private healthcare and medical devices and
technology. As well as having the essential skill and
creativity necessary to resolve any client’s marketing
communications query our team has an indepth knowledge and
understanding of industry they work in."
Each of the divisions will offer clients the highest quality
integrated marketing, design, public relations and digital services
delivered by a team of specialists with unequivocal expertise and
specific commercial experience relevant to that particular market
sector.